graphic design & branding for…
Want to see more examples?
Hi! I’m Jen
I believe in a world that prioritises people and the planet over profit.
My mission is to give you the bad-ass visuals that help you level-up your project, connect with your people, and achieve the changes you want to make in the world.
Sound interesting?
I’d love to hear more about what you do.
my services
book design
My specialities are book covers, publisher branding, and book marketing design.
I take the time to understand your book project inside-out, in order to create designs that communicate the value of what you publish and speak to your audience.
logos and branding
By digging into your industry and market positioning, I create a logo and full identity system that not only looks great but also tells the right story to the right audience—so you stand out where it matters most.
All my branding work is designed to be long-lasting, preventing the need for expensive and wasteful rebranding in future.
print and merchandise
From eye‑catching posters and flyers to custom tees, enamel pins, or embroidery, I bring your ideas to life on any surface.
I handle everything from concept sketches to print‑ready files: making sure your brand shines in the real world. I’m also happy to recommend ethical manufacturers.
But what does that look like in a real project?
Frequently Asked Questions
It means that I reject the idea that design exists solely to drive consumption or maximise shareholder profit. Instead, my work focuses on clear, cohesive visual communication, and truth.
Practically, this looks like avoiding cultural appropriation, tokenism, and manipulative marketing psychology. I refuse to design for industries that exploit people or the planet, and I adhere to the Palestinian call for Boycott, Divestment and Sanctions (BDS).
My focus is on helping you build a brand that serves your community’s needs rather than extracting value from them.
Ethical branding is the alignment of your visual identity with your actual actions. It means no greenwashing, no vague claims about “sustainability” without proof, and no imagery that relies on stereotypes or exclusion.
It involves being honest about your supply chain, your labour practices, and your impact. If your brand promises fairness, the design must reflect that integrity in every pixel.
I work with anyone whose mission aligns with my values, regardless of their legal structure.
While I prioritise cooperatives, unions, and non-profits, I also work with small, ethical for-profits that are committed to fair wages, local production, and genuine sustainability.
I do not work with corporations whose primary goal is unchecked growth at the expense of people or the planet.
For print, I work with printers who use recycled materials, soy-based inks, and local production to reduce shipping emissions. I also encourage clients to design for longevity rather than the latest trends, which reduces waste.
I make it my business to continually learn and implement new ways of working that are kinder to our planet. For example, by buying used tech rather than new and avoiding the use of AI where possible.
Have a project in mind?
I want to hear all about it!